Google Analytics and How You Can Benefit From It

February 25, 2025

Google Analytics and How You Can Benefit From It

What is Google Analytics?

Google Analytics is a service from the Google search engine that collects statistics about website visitors after installing a special “counter” on it. The free version of the system is first of attainable for all users, second it can solve large-scale tasks.

Google Analytics processes the information received from the site, showing in reports data on visits, conversions, geolocation, provider, traffic source, operating system and other parameters. The service includes dozens of filters, about 100 types of reports and many options, which allows you to set up analytics for a project of any complexity.

This Is Why You Should Use Google Analytics

Google Analytics is a universal tool. It solves several important marketing tasks. For example, it helps internet marketing specialists and contextualists to correctly build an advertising strategy and optimize campaigns for search queries. Specialists can adjust costs for advertising purposes and choose the most effective platforms for business promotion.

At the same time, managers need analytics tools as well. This is due to the increased implementation of innovative digital technologies and the transition among many buyers to the virtual space. Managers must be aware of the situation on the market, and analytics helps with it. Google Analytics helps to evaluate the company's expenses and profits, the profitability of internal marketing, and also to see new opportunities to increase the company's income and expand the business.

Main Google Analytics tools

The service offers two types of data – parameters and metrics. Analytics tools measure various parameters of visits. These include: user geolocation, traffic source and much more. This information is located in the left column of the report. Metrics show the numerical values of the measured parameters. For example, the bounce rate, session duration, number of users and other data.

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In Google Analytics, all reports are customized as well as configured for specific project tasks. Any filter can be easily added and also easily removed from the table. There are about 300 types of metrics and parameters in the system, so let’s talk about the main ones:

Traffic sources (Acquisition). The tool records traffic coming to the site from various sources and channels. These metrics help analyze the number of visits.
Behavior factors. The report shows the involvement of visitors in the project, which helps indirectly determine the success of the project. The main measurements here are the bounce rate, average session duration, number of pages viewed per visit, user actions.
Conversions. Data that shows the effectiveness of the site in persuading the visitor to perform a target action - call, send an application, buy, order a consultation. The main metrics are the number of goals achieved, conversion rate, ROI.

Google Analytics 4 Features

Transitioning from Universal Analytics to Google Analytics 4 | OHO

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Now let’s talk about the features of the newest Google Analytics model GA4.

Analyzes website visits. Tracks the number of users on the page in real time and analyzes changes.
Studies human behavior on a web page. Helps to understand how exactly consumers interact with the product on the site, which pages they visit most often, what actions they perform.
Evaluates the effectiveness of marketing campaigns. Determines where users come from to the site and which traffic channels bring the greatest results.
Improves user experience. Helps optimize content, fix navigation shortcomings, and improve the ease of reading the page.
Studies the target audience. Finds out how old the page visitors are, what gender they are, where they live, what they are interested in.
Increases conversion. Determines the reasons for refusals and improves the process of attracting new customers.
Monitors goals and achievements. With Google Analytics, you can set and track tasks (for example, filling out a form or purchasing a product), and then evaluate the results of the site.
Creates online analytics and maintains reports. Provides data about web pages that helps website owners make informed decisions about platform development.
Conducts A/B testing. Helps evaluate the quality of an advertising campaign with an alternative set of settings.
Determines from which device users go to the site: from a computer or a smartphone.
Contributes to SEO optimization. Gives an idea of what queries bring people to the site.
Identifies quality content. Google analytics tracks which section of the site attracted the user's attention more when he left the site.

I hope you found this blog helpful and you were able to learn more about Google Analytics and how you can benefit from implementing it into your business. If you have any questions or comments, please leave them below!