Google Business Profile Will Help Your Company Elevate

Intro

    There are a number of well-known steps used to promote an Internet resource in search engines. And there are also tools that are not mandatory, but give very effective results, both for online and offline business. These include a tool called Google Business Profile. The Google Business Profile service is a tool for managing the display of information about an organization on Google maps and search results. Every company with an offline presence can use the Google Business Profile tool. In addition to the fact that Google Business provides the ability to manage information about your company in various Google services, it is also an additional channel for feedback with the target audience. It is worth mentioning that the service is FREE. 

Photo Source

Why Google Business Profile 

Let's look at the key benefits you will receive after creating and setting up an account in the Google My Business service:

• The tool is absolutely free for all users.

• You can specify the working hours of your company or establishment.

• You will receive more organic traffic to the site and more live buyers or customers.

• Show customers reviews of your company, be open and honest. 

• Get the opportunity to declare your company on the network.

• Your company will be shown in Google services.

• You will be able to bypass competitors who have not yet registered their company in the directory.

• You will always have the opportunity to change the current information about your company.

• You will be able to analyze traffic.

• Get the opportunity to conduct visual tours of your company for potential clients.

• Tell a large number of users about your products and services absolutely free.

This is not a complete list of the benefits you will receive after setting up an account in Google My Business. I recommend that you do not hesitate and register your company right now, if you have not done so before!

Here is a website that will help you to set up your business profile on Google - The Website

Photo Source

Make It Effective

To make your online promotion with the help of the Google my Business service as effective as possible, I recommend that you adhere to the following recommendations:

• Fill in all possible fields with information about your company in as much detail as possible. Pay attention to the phone number, business hours, office photo and website address. This information is of primary importance, since it affects the perception of your site by potential clients.

• Do not forget to update the information, because it is very important that potential clients have access to accurate data. Agree that coming during non-working hours is unpleasant. If you cannot be reached by phone or the photos on the network do not match reality, then you risk losing the trust of customers, and their money.

• Add news about the company, motivate users to leave reviews, talk about promotions. You need to constantly add information, since constant updates will help you to rank better in search results.

• Add products and detailed descriptions of them so that buyers know exactly what they want to buy or order from your company. Show the product at its best.

• Respond quickly and politely to customer reviews to get the opportunity to attract even more traffic and live visitors.

• Follow Google's recommendations regarding Google My Business to always stay on trend.

• Track how your competitors fill out their profiles and try to fill out yours even better and in more detail, because the search engine gives preference to those pages that are filled with the most useful content. If you skip some of the features, then you will receive a lower rating than your competitors.

• Do optimize your site for mobile devices, because they make up a large share of traffic from search networks for local companies.

These simple steps will help you get to the top and get more traffic and customers.

Let’s Sum It Up

- In this article, I talked about what Google My Business is, what benefits it brings and how to run it properly. 

- Placing information about your company in GMB will allow you to attract more targeted visitors, more traffic, and, accordingly, more income.

- You should make sure that the information is always up-to-date and true, and also post real photos of your business.

- Promoting a local business with the help of the platform is absolutely free and an excellent option for those companies that do not have a large budget for paid promotion methods.

- Lastly, if you have difficulties adding a company to the directory, contact specialists who will enter all the information into Google My Business.

Sources: 

https://wsisme.com/blog/google-business-profile-benefits/

https://www.whitepeakdigital.com/blog/how-to-setup-google-business-profile/ 

https://backlinko.com/google-business-profile-guide